A new hospitality-led food and drink campaign aims to attract visitors back into Glasgow to support incredible independent outlets across the city.

#MadeInGlasgow, a three-month initiative running until the end of May, is backed by near 50 of the city’s best bars, restaurants, unique venues and makers, showcasing monthly themes that put the famous Glaswegian hospitality and storytelling front of mind.

Economic recovery for hospitality lies in consumer demand, and the #MadeInGlasgow campaign is dedicated to promoting Glasgow as a culinary destination and helping the city’s tourism landscape bolster commercial growth and recovery.

Funded by Experience Glasgow Food and Drink, the city’s regional food and drink group via the VisitScotland Destination & Sector Fund, the collaborative initiative has been designed to champion inspirational Glasgow food and drink heroes, encourage bookings, and drive consumer confidence and tourism.

Running across Experience Glasgow social channels, an industry toolkit has been made available for businesses while consumers can join in the fun by supporting local and celebrating the city’s venues.

The campaign kicked off with a new food and drink trail celebrating the best of the city, taking in speciality Scottish dishes and signature libations throughout March.

Gordon McIntyre, chairman of Experience Glasgow, said: “Glasgow’s vibrant hospitality scene has come together to make a difference with a unified front on promoting the city as a food and drink destination. Support local businesses and celebrate the best the city has to offer this spring with our #MadeInGlasgow campaign – they need you now more than ever.”

www.glasgowfoodanddrink.com